About HubSpot AI Content Assistant
HubSpot AI Content Assistant brings generative AI directly into the HubSpot CRM and Marketing Hub to help teams create, iterate, and optimize content at scale. It assists with blog outlines, landing page copy, email subject lines, social posts, call-to-action text, and SEO-focused content suggestions — all from within the HubSpot editor and CRM record screens. Designed for marketers and sales teams, the assistant leverages your CRM data, SEO insights, and brand voice settings to generate contextual content tailored to prospects and campaigns. It integrates with HubSpot’s content tools (CMS, Marketing Hub, and Sales tools) and supports refining output with adjustable tones, length controls, and SEO keyword guidance. The tool streamlines content workflows by producing drafts, repurposing existing content, and suggesting optimizations so teams can ship campaigns faster while maintaining consistency and relevance.
Software Workspace & Layout
Core System Features
Base Plan Cost
Custom Pricing Only
Official Launch
June 15, 2023Corporate Website
https://www.hubspot.com/products/aiBest For / Use Cases
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Key Features
Contextual content generation
Generates copy using CRM data, contact context, and campaign details to produce personalized messages and assets.
Multi-format output
Creates blog outlines, landing page copy, social posts, email subject lines, and CTAs from a single prompt.
SEO guidance
Suggests keywords, meta descriptions, and on-page optimizations to improve organic visibility.
Tone & length controls
Adjust the tone, formality, and length of generated content to match brand voice and channel requirements.
Workflow integrations
Embedded in HubSpot editors and workflows so teams can generate and publish without switching tools.
Versioning & reuse
Save, iterate, and repurpose generated drafts across campaigns and records in the CRM.
Pricing & Plans
Compare the plans and features for HubSpot AI Content Assistant to find the best fit.
Free
Everything you need to get started.
What's included:
Starter
Everything you need to get started.
What's included:
Professional
Everything you need to get started.
What's included:
Enterprise
Everything you need to get started.
What's included:
Integrations
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